Introducing Relay SOS: Self-Optimizing System

Imagine a world where every customer gets their own version of your website.

That world is here. Relay builds thousands of AI-personalized landing pages, one for each buyer profile. The result is a self-optimizing loop that cuts CAC and compounds with every conversion.

One buyer, the ad Relay wrote for them, the page they land on
The buyer

Why this ad and page
Predicted before launch, realized day 30
The ad they saw
Sponsored
›

The page they land on
Real ads and pages from a live account
Cost per acquisition
0%
Against the same brand's broad campaigns.
Return on ad spend
0×
The same traffic, a page built for the person.
Page conversion
0%
Against a 2.4% industry average.
First read
0days
Prediction written before launch, held against what happened.
Where do you start

Three ways in. One system.

How it works

Thirty days, four moves.

The same sequence for every brand. Nothing is hidden, including the misses.

01Day 1 · The model

First, a model of your brand.

Relay reads your orders, your site and your past ads, and builds a model of who buys from you and why. It predicts CPA, click rate and conversion for every buyer profile before a dollar is spent.

Your brand, and every profile that buys from it9 profiles
03Day 3 · The catalog

Then, what Meta and the agents read about you.

Every Meta ad points at a product record. Relay reads yours the way Meta and the AI shopping agents do, fixes what is wrong, and re-checks before spending on it.

A client's record, before and afterexample
Before Mismatched
Product namealoe gel 300
Categorynone
Meta matches it tobeauty, all ages
Agent searchnot found by name
After Fixed by Relay
Product nameAloe Soothing Gel · 10.6 oz
CategorySkin care › After-sun
Meta matches it toafter-sun, sensitive-skin shoppers
Agent searchfound by name, buyable
07Day 7 · The ad and the page

Then, an ad and a page per buyer.

For each buyer profile Relay designs the static, writes the headline and builds the landing page inside your guidelines, then hands the buyer to the checkout you already have.

Priya, 41 · Chicago · refill loyalistlive
The ad she saw
cobasdaughterSponsored
Shop now›

cobasdaughter The summer favorite aloe gel plus a 20 oz refill for lasting after-sun comfort and hydration, at a bundle saving. Clean, vegan formula.

The page she lands on
30Day 30 · The loop

Then it learns.

Every sale is attributed first-party to the ad and page that earned it. Budget moves toward what worked, misses get paused, and the model re-predicts. It compounds.

What the loop didillustrative
Jessica · Austin
50%
Dana · Phoenix
38%
Priya · Chicago
12%
Cost per acquisition
Day 1 · $19.10Day 30 · $15.00
Proof

What happens when every ad is personal.

Running today CoBa's Daughter Halio inKind Rogue Snacks Sorted Pulse Pace DAAL
Questions

The ones we get first.

What is Relay?

A performance-marketing system that builds a model of your brand and its buyers, writes a different ad and landing page for each buyer profile, and moves budget to what sells. It runs on Meta today and hands every buyer to the checkout you already have.

How is attribution measured?

Three ways at once. Every Relay ad routes through a click chain we own, so a conversion is a first-party fact we recorded. We also pull Meta's attribution, and we connect any third-party tool you already trust, such as Cometly, Salesforce or RevenueHero, so you can compare all three side by side.

Do I have to re-platform?

No. Two lines of code go in. Your store, your checkout and your existing campaigns stay where they are. Relay runs alongside them, and the report shows both side by side.

How is this different from an agency?

An agency writes a handful of ads and one page. Relay writes an ad and a page per buyer profile, predicts the CPA for each before launch, and records what actually happened next to the prediction. The misses are shown, not hidden.

How is it priced?

A retainer up to a spend threshold, then a percentage of what runs over it. The fee is tied to your CAC coming down, which is the number we report on.

Ready to make every customer feel seen?

Relay is onboarding a limited number of brands. Tell us which path you are on and we will come back with the first thirty days written down.

iFirst-party attribution. Every Relay ad routes through a click chain we own, so the numbers are ours to show you.
iiNo re-platforming. Two lines of code in. Your checkout stays where it is.
iiiPerformance-aligned pricing. Our fee is tied to your CAC coming down.