B2B

An ad and a page for every kind of company you sell to.

Relay builds a model of the companies that buy from you: size, stage, and the trigger that made them look. Each buyer situation gets an ad and a page written for it. Budget follows the outcome you define, a qualified lead, a booked call, a trial, an application, and we measure it first-party. The cheap clicks that never turn into that outcome get excluded, not celebrated.

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The outcome, defined onceMeasured first-party

Qualified leadBooked callTrial startedApplicationSigned pilot

Who counts. Set once, applied to every buyer.

Revenue $1M+ a yearDecision makerUSBuying in the next 12 months

Expanding in place · $1.4M · ownerSecond unit, same site. Timing now.

Counts

Replacing a vendor at renewal · ops leadContract ends in 60 days.

Counts

Pre-revenue · no team yetNot yet operating.

Excluded

Multi-site group · $3M · operatorSites three and four planned.

Counts

One buyer, the ad Relay wrote for them, the page they land on · example from a live account

The buyer

Why this ad and page

Predicted before launch, realized day 30

The ad they saw

The right company, for the right reason.

A model of the companies that buy

Relay reads your closed deals, your site and your past campaigns, and sorts the companies that buy from you by size, stage and the trigger that made them look: a renewal, a new site, a new hire, a rule change. Each becomes a buyer profile with a written prediction.

An ad and a page per buyer situation

The company at renewal sees the switch. The one opening a second site sees the second site. The group with sites three and four planned sees the figures from companies like theirs. Same offer, the reason that fits each situation.

Budget on the outcome you define

A qualified lead, a booked call, a trial, an application, a signed pilot. You define it once and Relay measures it first-party. A profile that sends cheap clicks and none of that outcome is excluded in the first week, and the report says so.

Fits your stack

Any CRM, any attribution, any booking flow.

Leads, bookings and applications land where your team already works. Relay's first-party click id rides along, so every record carries the ad, the page and the buyer profile that earned it, and your attribution tool sees the same number we report.

CRM

HubSpotCRM

Attribution

Routing and booking

CalendlyBooking

WordPressForms

Examples. Anything with a form, a webhook or an API works the same way, and your existing tracking stays in place.

Day 30

Budget followed the outcome.

Pre-revenue companies sent the cheapest clicks and none of the outcome. They were excluded on day 3. The two expansion profiles were scaled, the multi-site profile was paused and its page rewritten around the terms.

Budget by buyer profile, and cost per qualified outcome day 1 to day 30illustrative

Opening a second site

46%

Expanding in place

42%

Multi-site groups

12%

Pre-revenue

Cost per qualified outcome

Day 1 · $210Day 30 · $168

Case study · B2B · Restaurant capital

Qualified leads at a fifth of the traditional cost.

Same window, same account, real Meta data. Cheaper qualified leads, not cheaper clicks.

−78%Cost per qualified lead, vs traditional

Running today on this path

Define the outcome. We will hold every dollar to it.

Tell us who buys, what counts as a win, and what a win is worth. We come back with the buyer profiles, the first ads and pages, and a written cost-per-outcome prediction.

iYour CRM stays. Leads, bookings and applications land in the tools you already use, with the profile attached.

iiFirst-party attribution. Every outcome is tied to the ad and page that earned it.

iiiPerformance-aligned pricing. Our fee is tied to your cost per outcome coming down.