B2C brands

Every customer gets their own version of your website.

Relay reads your orders and your past ads, finds every kind of buyer you have, and writes each one an ad and a page in your voice. The buyer lands on your store, in your checkout, or on your booking form if you sell a service. Budget follows the cost per purchase or per booked lead we measured, not the one the platform estimated.

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Rogue Snacks · one buyer who eats drive-thrulive

The ad he saw

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The page he lands on

One buyer, the ad Relay wrote for them, the page they land on

The buyer

Why this ad and page

Predicted before launch, realized day 30

The ad they saw

Your brand, spoken to every buyer differently.

A model built on your orders

Not a lookalike. Relay reads your orders, your site and the creative you already approved, and writes a prediction for every buyer profile before launch. You can hold it against what happened.

Your catalog, read as Meta reads it

If Meta files your product under the wrong category you pay full price for the wrong people. Relay reads the record as Meta and the AI shopping agents do, and fixes it before spend.

One voice, many reasons

Each buyer profile gets its own static and page. The type, the photography and the claims are yours on all of them. You approve the guardrails once; what changes per buyer is which reason to buy leads.

Day 30

Budget followed measured CPA.

Same brand, same prices, same checkout. The miss was paused on day 5 and shown in the report, not hidden. The model re-predicted and the next round launched with what it learned.

Budget by buyer profile, and cost per acquisition day 1 to day 30illustrative

Jessica · Austin · party this weekend

50%

Dana · Phoenix · appointment quitter

38%

Priya · Chicago · refill loyalist

12%

Cost per acquisition

Day 1 · $19.10Day 30 · $15.00

Case study · Three brands, cost per purchase

Cost per purchase, before Relay and now.

Three brands, same accounts, Meta-attributed purchases both periods.

$107 → $46Gutsy

$172 → $60DAAL

$301 → $86Suu

Running today on this path

Pace

Ready to make every customer feel seen?

We work best with DTC brands and consumer services past $10M a year with orders or bookings to learn from. Two lines of code in, first read at day 30.

iFirst-party attribution. Every Relay ad routes through a click chain we own, so the numbers are ours to show you.

iiNo re-platforming. Your checkout stays where it is.

iiiPerformance-aligned pricing. Our fee is tied to your CAC coming down.